While researching a new marketing article idea, I came across this Research showing that women are struggling more with the effects of COVID than men. ———————————————– Let me tell you a story. Client meetings have been fun since the movement restrictions triggered by the pandemic have been relaxed. I had this one meeting where I…
Since the 2000s, African mobile penetration has grown rapidly. And yet the percentage of the population with access to the internet is still abysmal at 43%. Africa is the only continent where more than half the population is without internet access. Of the 25 nations with connectivity issues, 21 are African. Despite low penetration, African…
I’m passionate about Stories and Storytelling. Goes without saying, seeing as the unwritten title of my newsletter is #leadwithstorytelling. However, it goes deeper than that. I go back to this one evening as a young adult. It was another evening of a power outage. My mother sat on the step with my younger sisters and…
Introduction Stories are the most effective tools for connecting with people. The reason for this is not far-fetched as storytelling is in our DNA. It is the structure in which we store information and the tool with which we recall them. Stories are the structure and mechanism by which we educate people about what we…
Every business aims to meet any of the following marketing objectives: To stand out in the crowd, to remain memorable to your target audience, or drive sales. However, instead of insisting your logo is bigger on every application, here are 5 alternatives to ensure you are more easily recognizable and remembered: Contrast/Whitespace: When you feel the…
I was recently interviewed on News Central on the topic, Impact of Digitalization on Marketing and Advertising. Here are a few takeaways: Digitization is the process of transforming materials or data to digital format while Digitalization is the use of these digitized materials for the purpose of driving business functions (in the context of this conversation). Advantages…