Every business aims to meet any of the following marketing objectives: To stand out in the crowd, to remain memorable to your target audience, or drive sales. However, instead of insisting your logo is bigger on every application, here are 5 alternatives to ensure you are more easily recognizable and remembered: Contrast/Whitespace: When you feel the…
Stay Home, They Said… 2020 came with its unique set of challenges. My wife and I needed to adjust to home-schooling for our children, working out their care considering our tight work schedules. We were between nannies and since the COVID restrictions wouldn’t allow for an efficient interview process, we decided to go it alone…
I was recently interviewed on News Central on the topic, Impact of Digitalization on Marketing and Advertising. Here are a few takeaways: Digitization is the process of transforming materials or data to digital format while Digitalization is the use of these digitized materials for the purpose of driving business functions (in the context of this conversation). Advantages…